The Impact Of Social Media Media Essay

The Impact Of Social Media Media Essay In the era of everything instant, the perception of living life has dramatically changed. From the perspective that life is to too hard to live, it has now become an adage that life is easy and living it is should be much easier. Thanks to the comfort of modern technology and globalization, people are becoming more interconnected and interdependent. One of the great features of the unprecedented rise of the global cultures is attributed to the revolution of the Internet and social media. Almost everything has become so easy and so instant. Currently, the worlds by which define our reality have been changed by social media. We can do anything and everything through a globally wired network that enables instant communication. Socialnomics is the value created and shared via social media and its efficient influence on outcomes (Qualman 2010, p. xxi). Moreover, socialnomics is a revolution driven by people and enabled by the social media. A case in point is the most popular social networking site called Facebook. According to a blog in Birds Eye Media (2010), Facebook recently celebrated its six-year online presence. Its growing presence has enabled people to communicate more freely and have access to news and important updates. Information exchange occurs within and among the people we interact with in this new media platform. It provides the opportunity to reconnect with friends and loved ones. Social media works like a digital word-of-mouth where information dissemination is just a click away. In this age of globalization, social media networking has significantly altered the way we view realities and handle our relationships with other people. The Impact of Social Media Social media affects the way we write and speak the written word (Sherman 2010). Sherman noted that writing is more concise because the presence of a limited character spaces in Facebook and Twitter. People are challenged to convey their message to friends and the world within a 140 character limit. The task of writing something in a shorter and concise manner in Facebook as well as in SMS has changed how we communicate using different spellings and abbreviations (Sherman 2010). In another website article, Laurie (2010) cited six aspects in which social media has arguably made permanent effects on the lives of the people and the manner in which it is lived. The first aspect is child literacy. Children of today are more literate than in previous years, according to a survey made by The National Literacy Trust where over 3000 children were included. It was observed that a correlation existed between childrens engagement in social media and literacy. Today, even school-age children have active Facebook profiles. This has become a major turning point as users of social networking media vary from the very old to the very young. Social networking has enabled easy access for children in searching for answers on educational or social questions and in sharing what they know by posting links and videos gathered from the Web. Secondly, social networking has led to ambient intimacy since it allows people to be in touch with loved ones with a different level of regularit y which people would not normally have access to. Communication has become so ambient that we can use it wherever we want it. Facebook culture paved the way for the development of new levels of behaviors in relationship in general. Moreover, relationship statuses can be instantly changed and somehow be regarded that relationships can be had easily. It also becomes a venue for groups and various advocacies to form a niche and have their own chatroom and discussion board. In this manner, information is spread like a viral infection. Another aspect of change impacted by social media is the evident accessibility of knowledge (Laurie, 2010). The quote knowledge is power applies greatly in this Information age. The way information is produced and shared has changed with the advent of the Internet. Instant information can be viewed from popular search engines and knowledge in this manner has become a collaborative effort. The same thing with the advancement in the literacy level of children, anyone can be as knowledgeable as the person speaking in front of a lecture. Our own desire for knowledge is there and we can only ask ourselves if we want it (Laurie 2010). Social media has also reinvented politics (Laurie 2010). Accordingly, younger people are encouraged to be actively participating in matters of politics. Obamas successful election was helped by the proliferation of advocate groups created in support of his candidacy. Different countries used the networking culture to share their political ideologies via Facebook. Fan pages where created where the number of likes is akin to the number of hits in YouTube. This also enables the exchange of dialogues between politicians and the common citizen. Someone can just post a comment and share his sentiment over a wall in a Facebook page and this could be read by all. All these are just signs of the influence of social media in politics and it is not surprisingly increasing from users all over the world. Marketing in the age of Facebook has greatly contributed to the immense popularity of products advertised on it. Businesses now are compelled to engage in social media for marketing and advertisement because the economic potential of social media increases marketability in an easier and cheaper manner (Qualman 2010). Subscriptions to costly newspapers are not relevant when consumers are pushed to a timelier and free service in the net done at the comfort of your home or in the exact point where you are. Marketing and advertising is transforming itself from an industry reliant on mass market channels to one which must embrace the power of the consumer and attempt to engage in conversations (Has Social Media Changed Us 2010). While advertising is not a dying industry, is has changed dramatically in its platform and in that consumers now have the power. The last areas in which Laurie (2010) addressed on the effect of social media is the usage of the news as a cultural currency. Consumers are viewed as active participants of the network created. News can be gathered and can be passed around people within the network. Facebook is a perfect example of this tool as it is our tendency to connect first with our loved one and the people we encounter on a daily basis. Faster than the speed of light, gossip can be spread easily, status updates can be a source of a heated online argument where everyone on the network can track and read the long thread of dialogue. With all these, we have become more sociable, and somehow it is making us an epitome of social (Laurie 2010). Greene (2010) stated that social media has changed the lives of people in three ways. The idea of traditional media being replaced by social media makes it a biased look on how this revolution changed lives. Older people need not be scared of these new social media as the assimilation of both can be done without hints of failure because this is the direction our world is heading (Greene 2010). Moreover, the possibility of making friends around the world other than your workplace opens up your horizons to a better understanding of how to live in the 21st century. That is what Facebook does. Making friends and socializing becomes much easier compared to outside of the networking world. Some may be apprehensive but others are learning the ways and means on becoming more socially active and visible. Engaging social media encourages conversations and exchanges of ideas. A timid person who is afraid to say his opinions can now share his side without the fear of talking to someone in person al way. The efficiency of work and the level of productivity has also increased with the use of social media (Greene 2010). Cohen and Feld (2011) stated that social media has made business world more collaborative, fun and dynamic for everyone. But a level of inclusivity is on the rise in the exclusive world of networking (Greene 2010). The last important area which Greene (2010) tackled was the death of privacy. Today, 92 percent of two-year olds have an online record in the United States. Everything in life can be archived as the years pass. The issue of privacy is a matter that was taken seriously by Facebook administration as well as other popular networking sites. It is an advantage to take a look at the disclaimers popping out when creating an online account as this could cost someones private life. Privacy settings can be changed and the level of privacy in Facebook can be customized according to your restrictions. Even reporting abuse and fraud is incorporated in the interface of the networking sites so that people can block and delete hasty, violent and abusive language. As quoted from Brian Solis, we are entering an era of publicness or publicy, where are solely responsible for creating and defining our online persona (Greene 2010). Casciato (2010) believes that social media has changed the way social discourse is made between and among individuals. Conversations on the Internet are mediated and are available in real time. Social media allows one to make status updates, tweets, and blogs and text messages, without worrying about traditional social conventions such as dress. Conversations initiated over Facebook allows one to interact with another person from another part of the globe even in ones underwear. Social labels have also been change because of social media. In the past, people who are glued to computers for more than the 8 hour a day requirement for jobs are either labeled as geeks or nerds. Nowadays, being cool is being equated to how much time you spend on Facebook and how updated you are in posting status, pictures, or links. Moreover, the dynamics in Facebook can be considered narcissistic because speaking in the third person while updating what you are doing, feeling, or thinking is like staging o nes own reality show (Casciato 2010). Social media networking has also changed the way personal relationships are handled. Casciato (2010) stated that breaking up in the digital age has become unbelievably messy. The dilemma of removing someone from the network friends list, untagging someone from a post in order to separate ones identity from a past love would create a heavy burden of distinguishing reality from the virtual world. Social media has also made an impact on workers productivity. Procrastination in the workplace has become efficient ever since social media networking sites became popular (Casciato, 2010). The first thing that occupies the mind at work is to check and update ones status in Facebook. Meanwhile, features have a tendency to distract, whether it is a chatbox that pops up and engages you in a conversation or a red notification flag which appears to tell you that somebody posted on your wall. The cycle eventually goes on with hours of productivity lost in the process (Casciato 2010). Conclusion Social media or the so-called Facebook effect has changed how we socialize, gather information, and work in many ways. Communication, literacy, business and marketing, relationships, politics and culture are the key areas noted to have been greatly affected by this vast and growing social media hype. It has become a company that has changed social life in the United States and around the world (Kirkpatrick 2010). It has been visible and powerful in shaping how we look at the world. While it has its numerous benefits, social media should be used responsibly without disregarding the basic principles of ethical conduct.

Coert Voorhees Bio

Coert Voorhees Biography Coert Voorhees is an author and I am going to talk about his life, his philosophy and his hobbies. Voorhees was born and raised in New Mexico, where he developed a weakness for Hatch green chile. He still lives with his family in Huston. A former Fulbright Scholar, Coert has lived all over the world and now resides with his family in Houston, Texas, where he received an MFA in Fiction from the University of Houston.Coert made a web site called www. grammaropolis. com were parents can help their children learn faster and better at English. Next, Coert philosophy is an author. He graduated in Middlebury College and a former Fulbright in Chilean theatre. His screenplays goes on different competition, and went in the semi-finalist in final drafts 2008 big break, and his a 2009 new American voice nominee. Coert has currently received his MFA in fiction at the University in Huston.He is has written two books his first novel is â€Å"The Brothers Torres† and â€Å"Lucky Fools† a second book he made in 2012 it is also book I just read. Voorhees was a smart adult in college he was always trying to get in to collage since he was little. This relates to a book he wrote called â€Å"Lucky Fools†, a quote from the book stated â€Å"it turns out the an act of defiance such as the one I perpetrated makes for the subject of a spectacular college essay, so long as one’s narrative coach is able to frame it the right way. (Coert Voorhees pg. 290). Then, come his hobbies Coert Voorhees that are quite interesting his favorite NFL team is the DENVER BRONCOS, baseball team is ALBUQUERQUE ISOTOES. Favorite things about Coert, first his favorite movie the REAL GENIUS, native dwelling HOGAN, government agency NASA, role model OPTIMUS PRIME, burger BEACK PRIME, Latin America country is Chile, mexican food is stuffed sopaipilla, operating system he uses is OSX, singer/songwriter RICH PRINCE.Authors that Coert has always liked Denis Joh nson, George Saunders, Don Delillo, Antonya Nelson, Tim O’Brien, Gabriel Garcia Marquez, Marion Downs, David Wolman, Sara Voorhees, Will Clarke, and finally David Yoo are his best author and book writers. Second Voorhees went to PINEWOOD high school in California. To conclude, after reading about Coert Voorhees I realized that it takes hard work to get to where you want to be.

Ethical Fashion Essay

Presessional Academic English Programme 2010 Unconditional What role,if any,does ethics play in the fashion/design industry? Ethical fashion means fashion which takes into consideration the people behind the clothes we wear,as well as the environment. When you buy some clothes, you may not consider twice about where it was originally made,by whom and under what conditions. These days people like fast fashion. Fast fashion means fashion that is fast. In other word, these clothes adapt to the latest trends quickly. It gives people satisfaction using their mentality that they want to bargain.However, we should think how can they be sold with a cheap price. Maybe fast fashion helps to boost fashion industry in a short time but It has a lot of side effects environmentally. (How to write a meaning of ethical fashion is clearly outlined in this site: http://www. fairfashion. info/de/what. html) At first, fast fashion absolutely causes pollution. In a process of manufacture, making cotton ha s an effect on using vast amount of chemicals and water. For example, The Aral Sea has begun to under-go a process of desertification. Growing cotton is one of the main reason of Aral’s loss.In addition, Pesticides have used 54% annually in India which is one of the largest cotton farm. Perilous pesticides associated with the cotton production make a water pollution. Moreover, Child labourers are exposed on the risk of pesticides through participation in cotton production. That is why it is important to keep a slow fashion(opposite of fast fashion)in our life. (Environmental Justice Foundation(n. d. ). Pesticides and Cotton. Retrieved from http://www. ejfoundation. org/page332. html) (Environmental Justice Foundation. (n. d. ). Water and Cotton. Retrieved from http://www. ejfoundation. rg/page334. html) Secondly, fast fashion also damages labor environment. The power of sweatshop still exist everywhere in the world. They have no regard for worker’s rights. It happens n ot only Indian workers but also Latino workers. For instance, Aracely who is immigrant from spain has worked in the sweatshops of Los Angeles. She should know the language but this is a luxury for her. She earns only $80 in week averagely. It can’t be stretched into a living wage. When Aracely and her co-workers asked for time off on Good Friday to attend church, the owner said : â€Å"Does God give you money?If you don’t want to work,just tell me. I will find others. † They look like exactly â€Å"modern slavery†. (Mort. J. (n. d. ). Sweatshop workers speak out. In Ross. A. (Ed. ). (May,1997). No Sweat. ) (Chamberlain. G. (2010) Revealed: Gap,Next and M&S. The guardian. The observer. 8th of August. ) In Conclusion, these reason are enough to explain how many problem fast fashion has. Fast fashion impacts to circumstances and other people who works for fashion industry socially. The fashion industry does not need to be this way. Recently, many companies a re trying to find ways to produce eco-friendly clothes.In addition, shopper called the Green Sumer increases steadily. Although it is to hard that fashion consumers give up to bargain, we also can do a lot by taking more ethical approach. This is a good way to go for fashion industry now and for ever. Presessional Academic English Programme 2010 Unconditional Ethical Fashion A sample of British designer Mark Liu's ‘zero waste fashion. ‘ /Courtesy of Gyeonggi Museum of Modern Art Presessional Academic English Programme 2010 Unconditional Bibliography http://www. fairfashion. info/de/what. html http://www. ethicalfashionforum. com http://www. jfoundation. org/ Environmental Justice Foundation. (n. d. ). Pesticides and Cotton. Retrieved from http://www. ejfoundation. org/page332. html Environmental Justice Foundation. (n. d. ). Water and Cotton. Retrieved from http://www. ejfoundation. org/page334. html Orexca. com. (n. d). The History of the Aral Sea. Retrieved from http:/ /www. orexca. com/aral_sea. shtml Chamberlain. G. (2010) Revealed: Gap,Next and M. The guardian. The observer. 8th of August. Ross. A. (Ed. ). (May,1997). No Sweat. Mort. J. (n. d. ). Sweatshop workers speak out. In Ross. A. (Ed. ). (May,1997). No Sweat.

Essay on Machiavellis Advice to Republics - 570 Words

Machiavellis Advice to Republics In secular democracies, power is necessarily derived from the will of the governed. That power is then entrusted to a leader, who Machiavelli would understand to be a prince. Inherently, his book, The Prince, has been close at hand for most politicians for centuries, as it provides general, historically proven advice for principalities and republics on how to govern and maintain relations with their most important resource and the very core of their power, which would be the people themselves. Machiavellis realization of the penultimate import of the people is probably most significant reason his book holds so much influence on realpolitik. He writes, it is essential for a prince to possess†¦show more content†¦This is not to say, however, that Machiavelli intended the prince to be indulgent and benevolent to the people, he says quite clearly in Chapter 17, #8230;it is much more safe to be feared than loved, when you have to choose between the two#8230; Machiavellis reasoning was that an excess of clemency towards the subjects when they do something wrong would lead to widespread crime, hurting the whole community. Therefore, being cruel and severe to those who deserve it would allow for the greatest utility (Chapter 17). This view on how to maintain relations with the populace is both logical and realistic. However, Machiavelli draws a clear distinction between being feared and hated. He writes, A prince must make himself feared in such a manner that #8230; he shall at least not incur their hatred, for being the feared, and not hated, can go very well together, (Chapter 17). The way that a ruler can earn his subjects hatred, says Machiavelli, is if he steals or harms their property. Therefore, by being severe and cruel in his punishments he inspires fear. In being feared, the prince further secures his empowerment, for none of his subjects dare to attempt to take it from him. More advice given to the prince by Machiavelli was on general good governance, meaning how to rule, all supported by historical examples. He writes, #8230;the prince will avail himself of the occasion#8230; to secure himself, with less consideration forShow MoreRelatedSummary On Niccolo Machiavelli s The Prince 1109 Words   |  5 PagesChastity Kolmorgan History 111 The World: Antiquity-1500 Dr. Christopher Levesque Primary Secondary Source Evaluation Assignment - April 19, 2015 Niccolà ² Machiavelli’s The Prince and Ian Johnston’s Lecture on Machiavelli’s The Prince Niccolà ² Machiavelli, a Florentine, lived between the years of 1469-1527. In 1513, Machiavelli wrote The Prince and gifted it to the Medici family with the original title of About Principalities. He first dedicated the work to Giuliano de’ Medici and later to LorenzoRead More Discuss the themes of Virtu and Fortuna in The Prince. Essay1535 Words   |  7 PagesDiscuss the themes of Virtu and Fortuna in The Prince. Niccolo Machiavelli was born in Florence, Italy on the 3rd May 1469. In 1498, Florence became a republic and Machiavelli gained a position within the Florentine government. After this he was soon confirmed by the great council as the second chancellor of the republic, making him the head of internal affairs. Less than a month later he was elected as secretary to the ten of war, which focussed on foreign and defensive affairs. In NovemberRead MoreThe Prince By Niccolo Machiavelli1182 Words   |  5 PagesItaly. The Prince is simple and its logic straightforward. 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In Machiavelliâ€⠄¢s home state Florence, he introduces the modern political theory. Hoping to gain influence with the ruling Medici family Niccolo wrote a pamphlet call The Prince (Prezzolini). Niccolo lived a nondescript childhood and his main political experience in hisRead MoreEssay Commanding Lady Fortune: Machiavelli’s Theory of History1637 Words   |  7 PagesCommanding Lady Fortune: Machiavelli’s Theory of History Machiavelli opens his Discourses on Livy by declaring that what will follow will be entirely revolutionary—â€Å"a path yet untrodden by anyone†Ã¢â‚¬â€but then quickly backs down from such assertions, shifting his focus away from his own efforts to the modern views of the ancients, and leaving the nature of this revolutionary undertaking ambiguous (Discourses, 5) . Indeed, the purpose of the whole work is repeatedly skirted in the preface. 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The Prince had been read and interpreted with a monarch as the central figure of the book, whether the book was interpreted negatively as an advice from a tyrant or interpreted positivelyRead MoreEssay on Machiavelli1580 Words   |  7 Pagesphilosophical debate. Machiavelli’s political career took off in 1498 when he was offered a government position in Florence. He became the secretary and second chancellor of the Florentine Republic. During this time, he was a civil servant who had many diplomatic and administrative responsibilities. From 1499 to 1508, he went on many missions where he met many powerful political figures including Louis XII, the Pope, and Cesar Borgia, a solider and aristocrat in central Italy. A lot of Machiavelli’s philosophy

Arkansas State University A Long Way Over The Years

History Arkansas state university has a long history that goes back many years, at one time it was not even a college. It has come a long way over the years and here is a brief history of the school. Arkansas state university was founded in April, 1909, by Act 100 of the 37th Arkansas General Assembly as 1 of 4 AR high schools to teach agriculture, horticulture, and the art of textile manufacturing. Victor C. Kays was hired as the 1st principle, he soon began hiring staff. The staff was made of a secretary, a superintendent of farms, and a superintendent of residence halls. Any work not done by staff was done by the students, who paid no tuition, but had to work on the school campus. Despite its agricultural focus, it†¦show more content†¦12, 1931, the first day of spring semester classes. In spite of the total loss, the Principal found temporary class locations around campus, and classes continued on schedule. Construction began immediately on a new Administration/Classroom Bu ilding, which opened in 1932. It was named Wilson Hall, after Trustee R. E. Lee Wilson, who provided most of the men, equipment, and mules for the construction of the new building. By the 1930s, the academic program had changed into a 4 year college. The following year, the name was changed to Arkansas State College. Graduate programs at the master s level were offered beginning in 1955, and that year saw a major change. Walter Strong, Fred Turner, and Larry Williams became the 1st black students on campus and, although Williams dropped out before graduating, Strong and Turner went on to become the first black graduates. In 1970, Turner returned to the campus as the 1st black ROTC instructor. During the 1950s, Arkansas State s growths rapidly outgrow other schools. The school began comparing itself to the University of Arkansas. Thus, as the 50th anniversary of the school approached, they began a campaign to get university status. They were successful eight years later. On Jan. 17 , 1967, the college became Arkansas State University. Description of college This is a brief description of the school as it is now It is a both gender school, it is public, it is in Jonesboro AR,Show MoreRelatedThe Issue Of Public Health1622 Words   |  7 Pagespedagogy in the universities that teaches our future healthcare professionals are lagging in their changes to the curriculum. There is a need to change our public health major to a population health major. Population health is not just policies and programs to keep public society healthy, it is an approach that looks at all the factors that can influence healthy individuals over the course of their lives. There are many benefits to this change. Students of University of Arkansas will benefit becauseRead MoreEconomic And Political Inequalities Of America1374 Words   |  6 Pagesand McDonald s to pay such low wages, which in turn provides social services like food stamps, Medicaid and public housing. Out of all U.S. companies Wal-mart employees are the largest recipients of public welfare, receiving about $6.2 billion a year in mostly federal subsid ies. Because they are making such nominal hourly wages these services are essential for the well-being of the American public. Workers and consumers alike are encapsulated within this system, with the Walton family even controllingRead MoreConsolidation of Schools: Combining Students from Different Schools1551 Words   |  7 PagesThe one room, log cabin, private school began by the colonists, who came from Europe, served its purpose in the early 1600’s. As the United States increased in size, so did the education system, from the first district being formed in the mid 1700 to 1800’s. Advance to the early 1900’s and many one room schools dotted the land throughout rural areas. These small districts had to meet the standards set by the educational system. High financial costs were involved in meeting and holding these standardsRead MoreLife History of Bill Clinton Essay1735 Words   |  7 Pageswhat. Bill Clinton was an important president in American history , even through his personal scandals and broken promises. William Jefferson Clinton, now known as Bill Clinton, was born on August 19, 1946. He spent the first six years of his life in Hope, Arkansas. William Jefferson Blythe, Clintons father, died in an auto accident three months before his mother, Virginia Cassidy Blythe, gave birth to him. Clinton was raised in his grandmother, Edith Cassidys home. His mother was often awayRead More President Bill Clinton Essay1663 Words   |  7 Pageswhat. Bill Clinton was an important president in American history, even through his personal scandals and broken promises. 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Legal Drinking Age - 853 Words

Although the debate began many years ago, it still continues to this day. Should the legal drinking age be lowered, or should it not be lowered? The argument has always been massive, with both sides spitting out rebuttals left and right. Despite the fact that both sides showcase decent evidence, only one brings hard-hitting facts that truly make a difference: the legal drinking age should not be lowered because it helps prevents youths from driving drunk, it helps prevent youths from committing violent crimes, and it helps prevent incomplete develop of the brain. Even though drunk driving may not be one of the highest leading causes of death, it is still an enormous issue. As we all know, an inebriated person behind the wheel is extremely†¦show more content†¦Not only will lowering the drinking age increase the amount of drunk driving, but will more than likely increase the rate of accidents caused by drinking and driving. Some minors may even be intimidated by the law, and removing would take away the barrier and show them that it is okay for them to drink at the age of eighteen or nineteen. With this influence in place, the level of drunk driving would decrease, especially in the youth, who are mostly affected by the law, and along with the rate of drinking and driving, the rate of car accidents caused by drunk driving would (presumably) decrease, resulting in the more young lives saved. Along with the prevention of drunk driving, by not lowering the legal age to consume alcohol violent crimes can be prevented. Violent crimes that can help be prevented by this include date rape, abuse, and homicide. Although these do not always occur with the offenders under the influence, but significant amounts of occurrences are the result of alcohol. For example, in a study, it was shown that over fifty percent of male and female students who have committed date rape, or have been raped, were under the influence of alcoholic substances (or drugs). Not only that, but a little less than fifty percent of attackers who commit assault were inebriated, and over seventy-five percent of people who commit homicide had been drinking alcohol. Think about that. If the drinking age were to be lowered to eighteen,Show MoreRelatedIncrease in the Legal Drinking Age870 Words   |  3 PagesAnother reason why the legal drinking age was changed is because of the fact that the adolescent brain is not fully developed; it is supposed that â€Å"excessive alcohol intake causes brain damage† in teens. However, in order for damage to occur, the drinking has to be extremely excessive. If there are only a few of these extreme bingeing â€Å"episodes,† they do no harm to the adolescent brain (Minimum Drinking Age). David J. 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German Journal Management Of Human Resource -Myassignmenthelp.Com

Question: Discuss About The German Journal Management Of Human Resource? Answer: Introduction The report talks about the significance of the human resource management. Coles Company has been selected to explain the case study. It explains the various key challenges and issue of the company. It tells that how the company overcome these challenges and build a strong position in the market. Coles group limited is an Australian public company that deals in retail and consumer products and services. It is the second biggest company in Australia in the retail industry. It was acquired the Wesfarmers company in 2007 with the transfer of ownership. It's headquarters located in Hawthorn East, Victoria Australia. There are approx 165,000 employees are employed in the company. It is one of the biggest supermarket companies in Australia. Gradually, it expanded its business across the world in order to achieve the long-term goals and objectives. It is listed on the Australian stock exchange, the London stock exchange and New Zealand stock exchange (Sanders, Shipton Gomes, 2014). Key issues for recruiting the labor force in Coles The organization is responsible to provide all the facilities to new candidates at the workplace. Coles is the second biggest supermarket company in Australia. Thus, various key recruitment challenges are faced by the company. They have been discussed below. Strong and effective employment offers by the competitors: It is one of the biggest key challenges that are faced by the company during recruiting the workforce. Woolworths, Aldi, and Metcash limited are the main competitors of the company. They offer the good employment opportunities to the new candidates compared to the Coles. Therefore, new applicants do not join this company and they join other companies. Thus, the firm faces many difficulties due to the excellent employment opportunities offered by the competitors (Paill, Chen, Boiral Jin, 2014). The labor force is not enough capable: It is a major issue in such company. The firm is not able to find efficient and potential workers to do work effectively and efficiently. The employees are not capable to deal with any problem and terrible situations. Thus, they cannot face the various competitors in the market. In this way, the company could not meet the targets and goals near future. The new applicants have high expectations: It is the super marketing company so employees expect high packages and wage payment for doing the work effectively and efficiently. Thus, the company is not able to fulfill the needs, requirements, and expectations of the new candidates. It is considered a significant key challenge for the firm to recruiting the workforce for assigning the task and duties to the applicants (Peters, Poutsma, Van der Heijden, Bakker Bruijn, 2014). Taking up the appointment letter but not join the company: It is another key issue of recruitment and selection in Coles. Many times it happens that the candidates who present in the interview, they take the offer letters but they do not join the company. In this way, the company has to face many problems and obstacles within the organization. Payment and wage issues: It is the common problem which is faced by every company to recruit the labor force at the workplace. Sometimes, the company makes delay in the payment system. It affects the image and position of the company adversely. Communication and motivation issues: If the Coles appoints new candidates to do the task and employment then the managers and new candidates are not able to maintain effective communication in the organization. Therefore, they feel lonely and they get disappointed. As a result, high employees turnover is increased in the firm. The working environment is also a big concern for the company (Kaufman, 2015). Organizational image: It plays a significant role in every organization. The organizational image depends on the performance and efficiency of the candidates. Before the interview, the candidates check the image of the company, whether the firm image is good or not, if the goodwill of the firm is not good then candidates do not join the company. It is one the significant key challenge for the firm to recruit the new candidates at the workplace. Compensation and remuneration: It also affects the business operations and activities adversely. Coles does not provide the higher compensation and incentives to the employees. Hence, various recruitment and selection challenges are faced by the company. Labor supply key challenge: It is one of the foremost factors in the firm. It focuses on the labor supply and labor in the international It is the best source to reach the organizational goals and objectives. But many times, the company could not fulfill the needs and requirements of the association due to the unsatisfactory demands and supply (Al-Refaie, 2015). Demographic issues: The various demographic factors include the education, culture, sex, and district. The poverty and health care are the big concern in Coles Company. The demographic issues include the diversity, aging workforce, and generations. In todays world, diversity is becoming the very important challenges for the company. Coles is the biggest supermarket chain in the Australia. The company does not expand its business because various HRM issues are faced by the firm. The cross-cultural differences also influence the recruitment strategies in the company negatively. Further, the organization checks the potentials and capabilities of the new candidates to gain the competitive advantages (Alfes, Shantz Truss, 2012). The generation also plays a vital role in every organization. The company does not provide the good opportunities to younger people. In this way, the firm is not able to gain the experience and knowledge of the younger candidate. They are more active and passionate compared to the older. It influences the performance and productivity of the organization. Coles does not check the capabilities and potential of new candidates at the time of recruiting the workforce in the firm. But it is mandatory to check and analyze the knowledge and experience of the new candidates. The demographic issues influence the business operations and activities of the company adversely (Singh, Darwish, Costa Anderson, 2012). Cross-cultural training: Cross-cultural training is essential for all the new candidates if they are hired by the firm for the international business and operations. Therefore, the firm needs to invest huge amount on the training of the new applicants. It is very expensive and time-consuming If the organization does not provide cross-cultural training to applicants then they could not perform the task and duties effectively that are assigned by the company (Andreeva Kianto, 2012). All these key issues and challenges are faced by the Coles during the recruitment and selection process. Recommended approaches and strategies After various researchers, it has been found then the firm should control the various recruitment challenges and issues to gain the sustainability and long-term goals and objectives of the firm. Thus, various approaches have been described to address these key challenges which have been discussed below (Thite, Wilkinson Shah, 2012). Mainly, Coles is using two HRM strategies to address these challenges such as performance management and reward management. Reward management uses for providing motivation and reward to new candidates for their excellent performance. On the other hand, performance management is based on the efficiency and productivity of the employees. Both play an integral role to enhance and increase the motivation and morale of the employees. It is the supermarket company that operates its business in Greenfield areas (Holm, 2012). The firm should make the retention strategies to improve and prevent the high turnover rate in the organization. It should improve the recruitment and selection process to attract the more applicants in the market. The firm should build and develop the human resource management in the organization to recruit the potential and capable applicants (Bardoel, Pettit, De Cieri McMillan, 2014). A company cannot run the business without sustainable human resource department. The HR personnel help to improve the quality and performance of the employees. The association should continue the development and improvement process to reduce the key HRM issues. The company should maintain the personnel management in the firm to manage and maintain the good employee-employer relationship. This management will also help to fulfill the basic needs and requirements of the employees at the workplace (Collings, 2014). Various cross-cultural training is conducted by the firm to improve the performance and efficiency of the workers. In this way, they are able to gain a lot of business knowledge and experience. The company should also provide various training and development programs to the workers. The company should use various retention, compensation and motivation methods to provide job satisfaction to the employees. In this way, they will do work with more efficiently and effectively. The company should take the employees feedback to analyze and evaluate their performance. The firm should recruit the employees on the basis of the worker's capabilities, experience, knowledge, and qualification. The false and wrong commitment should not be done by the employer and management (Thompson, 2011). The top management and managers should build and develop the good relationship with workers. They should maintain proper communication and teamwork in the firm. Supervisors must listen to the grievances and complaints of the workers and they should solve financial problems and grievances to provide satisfaction to the workers. It will also help to build the trust, faith and believe among the co-workers (Zoogah, 2011). Coles should use the employer branding strategy to reduce the various key challenges of the recruitment and selection. The brand is an identity to give an opportunity to the workers in the company. The employer branding strategy of the company is very good. Through branding strategy, the company can appoint the potential and talented employees in the organization. To promote the employer branding, the company should conduct various awareness programs in the market. Further advertising is another good strategy to attract the more candidates in the market. If the company appoints skilled and potential workers then it will help to increase long-term profit and revenue of the company. Through branding and advertising strategies, the company can achieve the mission and vision of the firm in near future. All these strategies play a vital role to reduce the key challenges of the recruitment and selection. The company should maintain a good working environment for the employees (Festing Sch fer, 2014). Conclusion A sustainable human resource management plays a crucial role in Coles. The paper explains the key challenges of recruitment in the firm. Thus, the company should make effective policies, procedures, and systems to reduce all these key challenges and issues. It should provide the job satisfaction to the workers to gain the competitive advantages. In this way, the company can also increase the sales in the market. It should also make some effective rules and regulations to control on the high employee turnover within the organization. References Alfes, K., Shantz, A., Truss, C. (2012). The link between perceived HRM practices, performance and well?being: The moderating effect of trust in the employer.Human Resource Management Journal,22(4), 409-427. Al-Refaie, A. (2015). Effects of human resource management on hotel performance using structural equation modeling.Computers in Human Behavior,43, 293-303. Andreeva, T., Kianto, A. (2012). Does knowledge management really matter? Linking knowledge management practices, competitiveness and economic performance.Journal of knowledge management,16(4), 617-636. Bardoel, E. A., Pettit, T. M., De Cieri, H., McMillan, L. (2014). Employee resilience: an emerging challenge for HRM.Asia Pacific Journal of Human Resources,52(3), 279-297. Collings, D. G. (2014). Integrating global mobility and global talent management: Exploring the challenges and strategic opportunities.Journal of World Business,49(2), 253-261. Festing, M., Schfer, L. (2014). Generational challenges to talent management: A framework for talent retention based on the psychological-contract perspective.Journal of World Business,49(2), 262-271. Holm, A. B. (2012). E-recruitment: towards an ubiquitous recruitment process and candidate relationship management.German Journal of Human Resource Management,26(3), 241-259. Kaufman, B. E. (2015). Market competition, HRM, and firm performance: The conventional paradigm critiqued and reformulated.Human Resource Management Review,25(1), 107-125. Paill, P., Chen, Y., Boiral, O., Jin, J. (2014). The impact of human resource management on environmental performance: An employee-level study.Journal of Business Ethics,121(3), 451-466. Peters, P., Poutsma, E., Van der Heijden, B. I., Bakker, A. B., Bruijn, T. D. (2014). Enjoying New Ways to Work: An HRM?Process Approach to Study Flow.Human resource management,53(2), 271-290. Sanders, K., Shipton, H., Gomes, J. F. (2014). Guest editors introduction: Is the HRM process important? Past, current, and future challenges.Human Resource Management,53(4), 489-503. Singh, S., Darwish, T. K., Costa, A. C., Anderson, N. (2012). Measuring HRM and organisational performance: concepts, issues, and framework.Management Decision,50(4), 651-667. Thite, M., Wilkinson, A., Shah, D. (2012). Internationalization and HRM strategies across subsidiaries in multinational corporations from emerging economiesA conceptual framework.Journal of World Business,47(2), 251-258. Thompson, P. (2011). The trouble with HRM.Human Resource Management Journal,21(4), 355-367. Zoogah, D. B. (2011). The dynamics of Green HRM behaviors: A cognitive social information processing approach.German Journal of Human Resource Management,25(2), 117-139.